Professional Development Intensive (PDI) is held at the conference hotel - Hilton Metrotown.

Detailed Description — Friday, March 30, 2007

Branding: From The Inside Out — Jerry Yoshitomi & Ginger Grant

Friday, March 30, 2007— 8:30 AM - 2:00 PM

Cost:
— $318.00 - Members (2nd Delegate - $265.00)
— $424.00 - Non-members (2nd Delegate - $318.00)
(Includes Lunch & GST)

Leading and marketing an organization in an era of volatility is no less an artistic, creative act than the writing of a symphony, conducting of an orchestra or programming a season. It requires leaving familiar and well-worn paths and making a leap into an unknown future. Ginger Grant and Jerry Yoshitomi will guide your leap into that future using the transformational power of images, metaphors, archetypes and stories. You'll hear about others who made similar leaps and landed on solid ground.

This session is not for everyone. It's specifically designed for innovative arts leaders who want to think (and act) out of the box to increase participation, earned income and contributions. You'll experience/come away with understandings and new methods to:

• Increase arts participation (In an intensive one-hour review of - optional for those who've previously taken Jerry's workshops)
• Understand the meanings and emotional engagement of arts experiences
• Unleash the creativity within arts workers, organizations and audiences
• Align your personal/organizational values and aspirations with those of you audiences/donors
• Deploy corporate/organizational storytelling methods in communications plans that will increase audiences, revenues and contributions.

Dr. Ginger Grant is an international expert in branding strategy using the power of archetypal psychology. A passionate teacher and stimulating speaker, Ginger inspires and motivates others to identify and pursue their own unique paths, both professional and personal. She is the only Canadian in the teacher/trainer group for the famed Stanford Business School "Creativity and Business" program. Dr. Grant works with organizations to identify, create, develop and implement people programs that result in healthier organizations and happier people. In addition to her busy consulting and executive coaching practice, she teaches New Venture Planning, Entrepreneurship, Consumer Behaviour and Marketing Strategy at Simon Fraser University.
Author of Re-Visioning the Way We Work, her new book, Branding: From The Inside Out, will be published in the spring of 2007.

Gerald D. (Jerry) Yoshitomi is an independent cultural facilitator, engaged by foundations, public arts agencies, arts organizations and individual artists to read, research, and provoke innovative new practices, with just in time knowledge to increase:

• participation in the arts
• personal benefits and public value of the arts, artists and arts organizations
• adaptability, creativity and leadership in changing environments
• earned and contributed income

He chaired the National Task Force on Presenting and Touring the Performing Arts, resulting in the 1989 seminal report, An American Dialogue. Jerry chaired three panels at the National Endowment for the Arts, served four years on the California Arts Council, was Treasurer of the Music Center of Los Angeles County and was the Executive Director of the Japanese American Cultural and Community Center. He's a graduate of Stanford University with a Masters in Public Administration from Arizona State University.